Lifecycle Marketing Manager

Lifecycle Marketing Manager #удаленка Company : Consensys Salary : $115k - $162k 🔹 What You’ll Do: -Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals,, etc) -Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention) -Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results) -Develop an experimentation roadmap across lifecycle channels. Continuously test and learn, identifying the most effective content and messages for different audiences. 🔹 About You -4-8 years of experience in lifecycle marketing -Have built lifecycle user journeys from the ground up with little to no oversight on large userbases -Excellent project management skills to manage multiple experiments at different points in their development -Practical experience executing in CEP systems such as Braze -Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset -Self starter who is data-driven, results-oriented and customer-obsessed -Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand -You thrive in a fast paced environment Web3 experience will be a bonus Contact 🔥 Подписаться на наши каналы / @best_itjob / @it_rab