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Всем привет!
У друга в компании открылись две вакансии! Кстати UPay прикольная компания, которая выпускает карточки, в которую можно закидывать крипту и потом с помощью этой карточки платить везде где есть Visa. Прикольная штука)
Сами вакансии
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Job Opening: Marketing Specialist (Web3) | Full-Time
✔️
Salary:
Negotiable (based on experience)
✔️
Education:
Bachelor’s degree or above preferred
✔️
Nationality:
Open to all nationalities
✔️
Experience:
Minimum 2 years of marketing experience in the Web3 industry
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Requirements:
1. Minimum 2 years of marketing experience in the Web3/crypto industry, with solid understanding of crypto products and user behavior.
2. Strong awareness of Web3 community culture; familiar with popular memes and narrative styles.
3. Proficient in managing major global platforms (X/Twitter, Telegram, Discord, etc.).
4. Excellent communication and content creation skills; ability to write in English independently is a plus.
5. Understanding of user growth metrics and basic data analysis — familiar with conversion rates and KPIs.
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⭐️
Preferred Qualifications:
• Experience in
token launches
,
community bootstrapping
, or
airdrop campaign design
.
• Background in
NFT
,
DeFi
, or
crypto tool
products.
• Experience managing
international or multilingual communities
.
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Responsibilities:
1. Lead marketing and operational strategies for Web3 products (e.g., wallets, exchanges, crypto cards).
2. Plan and execute cross-platform content marketing campaigns (X/Twitter, Telegram, Discord, Medium, TikTok, etc.).
3. Create impactful and engaging content to drive user growth, brand awareness, and community interaction.
4. Build and manage overseas communities, maintain active user engagement, and organize online events (AMA, airdrops, quests, etc.).
5. Collaborate with KOLs, PR teams, media, and partners to expand brand influence among global Web3 users.
6. Continuously monitor market trends, competitor activities, and community narratives to adjust strategies quickly.
7. Analyze campaign performance and user behavior data, optimizing strategies based on insights.
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📍
Location:
Dubai, DIFC (Downtown Area)
Job Title: Performance Marketing Specialist (Google Ads)
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Location:
Dubai, UAE (DIFC)
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Experience:
2–3 years
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Department:
Marketing / Growth
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Compensation:
Base salary negotiable + housing allowance + meal allowance
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🎁
Benefits & Perks
• 15 days of paid annual leave every 6 months (including reimbursed round-trip airfare)
• Dubai work visa and medical insurance provided
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Position Overview
We are seeking a dynamic and data-driven
Performance Marketing Specialist
to join our rapidly growing team in Dubai.
In this role, you will be responsible for developing, executing, and optimizing global paid advertising campaigns across major digital platforms such as
Google Ads
and
Meta (Facebook/Instagram)
.
Your primary goal is to drive user growth, enhance brand awareness, and maximize
Return on Ad Spend (ROAS)
through strategic media buying.
The ideal candidate will have hands-on experience in the full campaign lifecycle — from planning to execution and performance analysis — with a strong ability to make data-driven decisions.
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Key Responsibilities
•
Campaign Strategy & Management:
Design, launch, and manage global paid campaigns (Google Search, Display, YouTube, and Meta platforms) to effectively reach target audiences.
•
Audience Targeting & Budget Optimization:
Utilize advanced targeting tools (demographics, geography, interests, behaviors) and optimize bidding strategies (CPC, CPA, ROAS) to ensure maximum ad efficiency.
•
Creative & Copy Collaboration:
Work closely with the creative team to produce compelling ad copies, visuals, and landing pages that boost global conversion rates.
•
Data Analysis & Reporting:
Monitor daily campaign performance, conduct A/B testing, analyze key metrics, and deliver regular reports with actionable insights to scale campaigns efficiently.
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