Senior Conversion Copywriter

Senior Conversion Copywriter | Chess.com Удаленка Chess.com — крупнейшая в мире онлайн-платформа для игры в шахматы. ❔ Что делать • Write onboarding copy: the first words a new player reads, turning a fresh download into a member who feels at home. • Craft upsell and monetization copy for Premium and Diamond upgrade flows, paywalls, and feature nudges that respect the user's time and intelligence. • Own copy for special offers and sales (Black Friday, holidays, Annual Sale), driving revenue without feeling cheap or shouty. • Write lifecycle marketing copy (emails, push notifications, in-product messages) to bring lapsed players back and keep active ones engaged, plus paid ad creative for Apple Search Ads, Meta, and Google. ❔ Что требуют • 6+ years writing conversion-focused copy, ideally for a consumer product, subscription business, or app at scale. • A portfolio showing onboarding flows, upsell screens, lifecycle emails, promo campaigns, and paid ad creative (bonus for before/after with lift data). • Deep comfort with monetization, growth, and paid acquisition copy — making the ask without squeezing the member. • Fluency in tone and brand voice, ability to shift from a 6-second ad hook to a warm win-back email, and a data-literate mindset (writing hypotheses, not just headlines). Куда откликаться: ссылка 🤩 Вакансия прямиком из @hunty_jobs