Customer Analytics Specialist

Customer Analytics Specialist 🏢 Digitain 📍 Armenia · On-site 🕐 Full Time About the role A customer analytics specialist is responsible for analyzing customer data and pushing data-driven initiatives to increase the impact of CRM projects. The main objective is to provide meaningful insights to the CRM team as well as help implement efficient processes for data usage including segmentation, automation, and personalization within the contexts of the CRM owned channels. What you’ll do 🗂 • Integrate, compile, analyze and evaluate all sources of CRM data including customer, transactional, engagement and product data and identify key trends • Develop and present detailed reports for management and the team to help them make more informed and impactful decisions, conduct analysis for CRM campaigns post-factum, assess user engagement in campaigns, deliver actionable insights and recommendations • Provide valuable insights of customer behavior, identify betting patterns and preferences during different stages of their lifecycle with the company, develop customer activity profiles through statistical analysis • Identify and define different customer segments and provide insights into efficient targeting, conversion and retaining of customers, monitoring monthly change of user categories • Develop a holistic view of the customer lifecycle and the impact of implemented CRM strategies throughout the entire lifecycle of the customer • Conduct business analysis, identify key factors and causation links by evaluating information gathered from multiple sources (including customer surveys) to form a solid understanding of business processes from low-level information and be able to make daily and monthly comparisons What we’re looking for 🔎 • Proven working experience in data/ business analysis • Strong mathematical and analytical mindset • Advanced practical knowledge of MS Excel is a must • Demonstrated knowledge of SQL and ETL processes • Experience with Power BI is a huge plus • Experience with programming languages or statistical packages like Python or R is a plus How to apply 🙋 Open on ITA Jobs and apply → More IT vacancies in Armenia, matched to your CV — jobs.ita.am/vacancies #Data #Mid #RequirementsAnalysis