Group E-commerce Director, Retailer

Group E-commerce Director, Retailer Location: Moscow Responsibilities: • Own and develop the Group’s e-commerce strategy across and the holding’s portfolio of brands; • Take full responsibility for commercial performance of the website and mobile application; • Increase the share of online sales through product improvements, conversion optimization , etc. • Lead the development of digital platform ; • Own the full digital customer funnel across web and mobile: product discovery, search, recommendations, product pages, cart, checkout, payment, delivery, and repeat purchase; • Define and prioritize the product roadmap based on commercial impact, customer data, and measurable business opportunities; • Launch and scale new digital initiatives, including AI-powered search, recommendations, personalization, content generation, and customer-facing tools; • Establish a structured experimentation process, including A/B testing, funnel analytics, cohort analysis, and evaluation of financial impact; • Improve the integration between online and offline channels, including loyalty, click-and-collect, customer identification, and cross-channel sales mechanics; • Monitor and improve key e-commerce metrics, including online revenue, conversion, average order value, repeat rate, retention, margin, CAC, LTV, and app engagement; • Identify new growth opportunities across assortment, pricing, customer experience, sales channels, and digital business models; • Work directly with the owner, providing clear, data-driven recommendations and taking responsibility for rapid implementation and tangible commercial results. Requirements: • Proven experience as an E-commerce Director, Chief Product Officer, Product Director, Digital Commerce Director; • Hands-on experience managing both a transactional website and a consumer mobile application; • Direct responsibility for commercial and product metrics such as online revenue, GMV, margin, conversion, average order value, retention, repeat purchases, CAC, and LTV; • Demonstrated track record of materially increasing online sales, improving conversion, launching or relaunching digital products, or leading a major e-commerce transformation; • Strong understanding of the full digital customer journey, including acquisition, product discovery, checkout, CRM, loyalty, and post-purchase experience; • Experience managing cross-functional teams across product, marketing, analytics, CRM, UX/UI, and technology Contact: a.shmerkovich@peers.career Telegram: @Shmerkovich For more job opportunities visit peers.career #jobopportunity #EcommerceDirector #Ecommerce #CPO #DigitalCommerce #Retail #ProductManagement