Group Chief Marketing Officer, Retailer
Group Chief Marketing Officer, Retailer
Location: Moscow
Responsibilities:
• Develop the Group’s marketing strategy across Company and its portfolio of brands;
• Define Company's positioning and build a clear brand architecture across the holding;
• Lead brand transformation, marketing communications, creative, PR, social media, and customer engagement;
• Connect marketing with e-commerce, retail, CRM, loyalty, and customer analytics;
• Evaluate marketing effectiveness through commercial metrics, including customer growth, sales, retention, CAC, and LTV;
• Manage the marketing budget, team, and external agencies;
• Work closely with brand leaders, e-commerce, commercial, and product teams;
• Work directly with the owner and take responsibility for implementation and business results.
Requirements:
• Proven experience in brand transformation, repositioning, or brand relaunch;
• Experience managing multiple brands or business lines;
• Strong commercial understanding and ability to connect marketing with sales;
• Experience leading cross-functional marketing teams and budgets;
• Strategic thinking combined with a hands-on approach;
• Ability to work in an entrepreneurial environment and directly with the owner.
Contact:
a.shmerkovich@peers.career
Telegram:
@Shmerkovich
For more job opportunities visit
peers.career
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