Digital Analytics Manager

Digital Analytics Manager 🏢 Digitain 📍 Armenia · On-site 🕐 Full Time About the role We are seeking a highly analytical and data-driven Digital Analytics Manager to lead our digital tracking, performance measurement, and insight-generation efforts across products and regions. This role will be responsible for ensuring reliable data infrastructure, analyzing digital user journeys, evaluating marketing performance, and producing actionable insights that directly impact acquisition, engagement, and retention strategies. What you’ll do 🗂 • Own and manage digital analytics tools such as GA4, GTM, Google Search Console, Yandex Metrica, Looker Studio, etc. • Build and maintain scalable tracking infrastructure across platforms (casino, sportsbook, fast games, mobile, web) • Define and implement tagging strategies, UTM structures, event tracking, and data layers in collaboration with developers • Monitor and improve accuracy of user behavior tracking, conversion funnels, traffic sources, and performance attribution • Analyze campaign, promotion, and tournament performance by evaluating metrics such as bet count, user count, GGR, bounce rate, CPA, LTV, retention • Design and automate dashboards and reporting solutions for different department What we’re looking for 🔎 • Bachelor's or master's degree in Marketing, Data Analytics, Statistics, or a related field • Advanced proficiency with GA4, GTM, SQL, Looker Studio, BigQuery, or similar tools • Experience building automated dashboards and reports for cross-functional teams • Familiarity with digital marketing performance metrics (CTR, CPA, ROI, FTDs, NGR, etc.) How to apply 🙋 Open on ITA Jobs and apply → More IT vacancies in Armenia, matched to your CV — jobs.ita.am/vacancies #Data #Lead #Statistics