Marketing Specialist - Public Awareness and Communications

Marketing Specialist - Public Awareness and Communications 🏢 Universal Health Insurance Fund (UHIF) 📍 Armenia · On-site 🕐 Full Time About the role The Marketing Specialist will be responsible for planning, implementing, and evaluating the effectiveness of the organization’s public awareness activities, with the aim of increasing public awareness, engagement, and trust in the organization, its services, and programs. What you’ll do 🗂 • Develop campaign concepts, key messages, communication channels, timelines, and budgets. • Plan and coordinate public awareness and educational campaigns on health insurance, healthcare services, preventive programs, and other priority topics. • Coordinate the creation and distribution of digital content, videos, social media materials, outdoor advertising, printed materials, and other communication materials. • Manage the production of marketing materials, ensuring their alignment with approved objectives, key messages, and brand guidelines. • Oversee campaign implementation, ensuring adherence to approved plans and deadlines. • Support the organization of the marketing components of public events, awareness initiatives, exhibitions, conferences, and other events. What we’re looking for 🔎 • Experience working with analytical data and marketing performance indicators. • Excellent written and spoken Armenian and English. • Knowledge of Russian will be considered an asset. • Meta Business Suite / Meta Ads Manager • Google Analytics / Google Ads • Microsoft Office, particularly Excel and PowerPoint How to apply 🙋 Open on ITA Jobs and apply → More IT vacancies in Armenia, matched to your CV — jobs.ita.am/vacancies #Marketing #Mid #ProblemSolving